Is video generating a return on investment for you?

The sales process has changed. Customers are doing far more of their own research before engaging with sales. Video is a key way to connect with buyers who are increasingly diagnosing their own needs and seeking solutions. The right video content can:

• Deliver more qualified prospects faster
• Improve positioning and increase margins
• Improve sales conversations and conversions

Nurturing your prospects with the right video is essential to brand awareness, credibility and moving the bottom line. Download "A Business Marketers Guide to Building Outstanding Video" to learn more about how you can use video to increase conversion.

A BUSINESS MARKETERS GUIDE TO BUILDING OUTSTANDING VIDEO

Video isn't one size fits all - understand the purpose of your video content. Whether it be an introductory hero video or product demonstration, it is essential to engage with the right audience at the right time.

The way you connect with buyers is distinct. You wouldn't show an action thriller to someone who prefers romantic comedies. Learn how to avoid making the same mistake with your video marketing strategy.

Historically it was hard measure video performance and attribute ROI to marketing activities. With the help of advanced analytics and marketing automation systems it is now possible to connect the dots and start measuring ROI.